If you sell on Etsy, you have probably set up an abandoned cart discount at some point - the automatic offer that goes out when a shopper leaves something in their cart without buying.
This week, Etsy added a different tool that targets a different type of almost-buyer: people who have viewed your listings multiple times without ever adding anything to their cart.
The feature is called Targeted Offer for Interested Shoppers, and it went live for sellers in early June 2026. Here is what you need to know.
Who Gets the Offer?
Etsy determines "interested shoppers" using a combination of signals - primarily how often and how recently a shopper has viewed your listings.
In other words: someone who has looked at your $85 ceramic mug three times in the past week but has not clicked "Add to Cart" would qualify. They have interest. They do not have urgency. This offer is designed to create some.
This is meaningfully different from the abandoned cart discount. That one activates after a purchase intent signal (adding to cart). This one activates earlier in the funnel - before the shopper has even made that decision. You are reaching them when they are still considering, not when they walked away from the register.
According to Etsy's announcement on its community forum, sellers using this offer can reach an average of two times more potential buyers than with other targeted offers alone.
How to Find It in Your Dashboard
The feature is in the same section as your other Promotions and Offers. Look for "Targeted Offer" in your Marketing tools. You can set the discount percentage and the offer duration. Etsy handles delivery - you do not manually send these.
Like your abandoned cart offers, these go out as direct discounts tied to specific listings, not as coupon codes. Shoppers receive them via Etsy's notification system.
What Sellers Are Saying
When sellers first spotted the feature on their own - before Etsy's official announcement - the reaction in the r/EtsySellers subreddit was mixed.
Some sellers welcomed it. Getting a nudge to a warm window-shopper makes intuitive sense, especially if you have listings that get high view counts but low conversion rates.
Others were more skeptical. "Ugh god it's turning into Depop around here," one seller wrote - a reference to Depop's offer culture where buyers frequently send lowball counteroffers. Another seller said she would be unlikely to use it precisely because she worried it would normalize the expectation that discounts are always negotiable.
That concern is worth thinking through. On eBay, where offers are standard, many buyers now wait for them as a matter of course - which can effectively lower the floor price of your listings over time. Whether that dynamic plays out on Etsy depends on how widely sellers adopt this tool and at what discount levels.
The Case For Using It
The math works in specific situations.
If you have listings with a high view-to-purchase gap - say, items that get 200 views per month but only 3 or 4 sales - this is essentially a free remarketing tool. You are already attracting interested traffic. The offer is a conversion mechanism for the portion of that traffic that needed one more reason.
Etsy also builds in targeting based on recency. You are not offering discounts to people who viewed something once three months ago. You are offering them to people who are actively looking at your shop right now.
For sellers with higher-priced items - jewelry, art, furniture - where shoppers typically take longer to decide, this kind of middle-funnel nudge is often what separates a browse from a buy.
The Case Against - or At Least, For Being Strategic
If your listings are already selling well at full price, adding a discount trigger for every interested shopper is a margin cut you do not need.
Use it selectively. Consider enabling it only for listings where you have data showing high view counts and low conversion rates. Keep the discount modest - 10% is usually enough to create urgency without conditioning buyers to expect 20% off everything.
And do not set it and forget it. Check your stats after 30 days. If you are seeing more conversions from the impacted listings without a significant increase in discount-only buyers, it is working. If you are seeing more transactions but at lower margins across the board, you may be training your audience to wait.
One More New Tool: Etsy Ads Listing Strategies
Worth noting alongside this: as of June 1, 2026, Etsy Ads now offers listing strategies for sellers with a daily budget of $25 or more. This lets you allocate specific portions of your ad budget to individual listings rather than spreading it evenly across your shop. If you have a few high-converting listings you want to push harder, this is a meaningful improvement over the previous all-or-nothing approach.
If you are spending $25 or more per day on Etsy Ads already, check the new Settings tab in your Ads dashboard.
Sources: Etsy Community Forum announcement; EcommerceBytes; r/EtsySellers discussion