This New Tool Actually Talks During Your Meetings, Updates Your CRM While You're Still on the Call, and Writes the Follow-Up Before You Hang Up

There are two categories of AI meeting tools.

The first category sits quietly in the background, records everything you say, and delivers a transcript and summary after you hang up. Otter.ai, Fireflies, Fathom - these are good tools. If you are not using one yet, you probably should be.

The second category is something new and a little stranger: AI that is actually present in the meeting. Not just listening, but responding. Speaking. Pulling up context from your calendar, your CRM, your open proposals - in real time, during the conversation.

Mina is in the second category.

It launched on Product Hunt on June 1, 2026, hit the weekly leaderboard, and has been getting attention from small business owners doing a lot of client calls. I spent time with it this week. Here is the honest breakdown.

What Mina Actually Does

Mina joins your video calls as a participant - visible to everyone in the meeting. Before the call, you configure it for the type of meeting it will be joining. The main preset modes are:

Sales call companion - it has access to your proposal, the prospect's company data, and your CRM history. (CRM = customer relationship management software, like HubSpot or Salesforce - the database where you track your clients and deals.) When the client asks a question you could answer from those sources, Mina can surface the answer live - either by prompting you privately or, if you want, by responding out loud.
Customer support copilot - similar setup, but oriented toward troubleshooting. It pulls from your help docs, past ticket history, and product documentation in real time.
Scrum facilitator - keeps track of who said what, captures action items, and pings people when the meeting is drifting off agenda.
General meeting assistant - the flexible version, useful for team check-ins and external meetings where the category is not cleanly sales or support.

At the end of the call, Mina does the things most AI meeting tools do: summary, decisions logged, action items assigned. The difference is that it also writes and queues follow-up emails, and it updates your CRM before you have even closed the browser tab.

The Thing That Will Feel Weird at First

Having an AI that speaks during client calls is going to feel odd the first time you use it. Your client will see "Mina" in the participant list. You will need to tell them it is there - which is not a bad thing, it is just a different social contract than a silent note-taker.

In practice, based on user reports from the Product Hunt launch discussion: most clients adapt quickly once they understand that Mina is surfacing information to help the conversation rather than evaluating them. The analogy that worked best in the comments was a paralegal sitting in on a client meeting - visible, helpful, but not running things.

That said: use your judgment about context. A high-stakes first pitch to a major client is probably not the place to test this. An ongoing relationship with a client who already knows how you work is a much more comfortable place to start.

What It Connects To

Mina currently integrates with Google Calendar, Zoom, Google Meet, Microsoft Teams, and Webex for the meeting layer. For data context, it connects to Salesforce, HubSpot, Notion, Google Drive, and Slack. It updates records automatically at the end of each call.

For a solo operator or small team doing 5 to 10 client calls per week, the CRM update automation alone saves meaningful time. Most small business owners I talk to are doing CRM updates either manually after calls or not at all - because it is tedious and the call energy is already gone by the time you get to it. Mina does it while the information is still fresh, because it captured the whole thing.

Pricing

There is a free tier that gives you enough to test the core functionality: limited meeting minutes per month, one integration slot, and the standard summary and follow-up features.

The paid plan starts at $49 per month. That gives you unlimited meeting minutes, all integrations, real-time voice response, and priority support.

For context: if you are currently paying someone to take notes, write follow-up emails, and update your CRM after calls - even a part-time admin for 5 hours a month at $25 per hour - you are already at $125. At $49, Mina is cheaper if it handles those tasks reliably.

What It Does Not Do Well (Yet)

A few things to know going in:

It is still early. The June 1 launch was a public debut, not a mature product. There are reports of occasional latency hiccups when the real-time response feature is active on slower connections. If your internet situation is inconsistent, stick to the quiet assistant mode while you evaluate it.

The voice response needs calibration. Out of the box, Mina can jump into conversations at moments you may not expect. You will want to spend time in the settings configuring when it speaks, when it stays silent, and what trigger conditions you want to set. Do not assume the defaults will feel right on day one.

It works best with structured meetings. The more predictable your meeting format, the better Mina performs. Free-ranging brainstorms or highly emotional conversations (negotiations, difficult client situations) are harder for it to navigate appropriately.

The Practical Verdict

If you run a small business doing regular client calls - sales, onboarding, support, project check-ins - Mina is solving a real problem: the gap between what happens in a meeting and what actually gets captured, followed up on, and acted on.

Most of the value in business relationships is lost in that gap. You say you will send something. You forget. You know the client mentioned a concern but you did not write it down. The CRM has notes from four months ago because updating it after every call felt like homework.

Mina's bet is that having an AI present during the conversation - rather than just reviewing a transcript afterward - closes that gap more reliably.

At $49 per month, the free trial is the right move: use it on three or four real client calls, pay attention to how clients react to its presence, and see whether the CRM updates and follow-ups it generates are actually better than what you were producing manually.

Start at getmina.ai.

Sources: Mina Meeting Assistant on Product Hunt; Mina official website; Complete AI Training - Mina Meeting Assistant review; Powered by AI - Mina project overview

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