60 Loyal Customers or the Whole Town? A Niche Shop Owner Asked the Real Question.

A comic shop owner with 8 years in business and a loyal base of 60 regulars asked r/smallbusiness something most owners quietly wonder: Should I keep trying to get the whole town to notice me - or is the niche shop supposed to be a niche shop?

May 1, 2026 · By JADE KIM