Americans Are Spending a Record $24.9 Billion on Easter Today. Here's How Small Retailers Can Capture More of It.
The NRF's Easter spending forecast hit a record this year - $24.9 billion, $195 per person on average. Candy, food, gifts, decorations, and clothing are the five categories driving it. If you sell any of those and you're not using today's data to plan your next 48 hours, here's your briefing.
April 19, 2026 · By JORDAN PARK